Shift: The Fruits of Brazil

The beachwear market, having taken a mainstream high-fashion turn in the US, is flooded with imported designs from exotic locations such as the Caribbean, the South Pacific, the French Riviera and Brazil; however, the beachwear being sold has yet to truly capture the essence of its inspiration. :MINT branded Bacana as the experience that captures the very flavor, attitude and passion of not just the Brazilian beach, but also the Brazilian flair. By creating a living, sensual brand experience, :MINT globally launched the Bacana brand as a sensory feast & a banquet of Brazilian flavor for every buyer.

• > Identity
• > Sales Collateral
• > Event Design
• > Web Media