Being by the ocean gives me an energy boost – equal to the one I experience when I hit on the right word. As :MINT’s lead copywriter and brand strategist, I am energized every day to create brands through the best possible prose. I spend my time focused on wording and tone, content and cadence, so that the copy reflects a company’s main differentiators. My background is in building brands – I worked at Mullen Advertising (now MullenLowe U.S.) for years – so strategy serves as the foundation for everything I write. My earlier experience in journalism and public relations also impacts my writing; I prioritize messages and include a point of view. Along with strategy, I add creativity to bring educational words to life. Just like dancing in the perfect beach day, I bubble up what's relevant and relatable so people can appreciate the true value of a company, products and services.