Alpine Meadows is Tahoe Basin’s pure, authentic, and approachable winter resort, offering snow enthusiasts access to 2,400 acres of immaculately groomed family terrain and a diverse mountain landscape of powder bowls, chutes, and slopes—all with spectacular views of Lake Tahoe.

:MINT created a new brand that articulated and reflected Alpine Meadows’ true mountain character, free of unnecessary frills. With an incredibly loyal base of snow enthusiasts, the brand returned to its roots and celebrated an “all-ski” experience that was proudly “Unfiltered.”