Aligning Brand with Business
selfhelp logo
selfhelp timeline
man using mobile phone
woman hand icons
nurse with olde woman


Age with Independence and Dignity

Selfhelp is one of the largest and most respected not-for-profit human service agencies in the New York metropolitan area, offering services throughout New York City and Long Island. It provides a broad set of services to more than 25,000 elderly, frail, and vulnerable New Yorkers each year, while remaining the largest provider of comprehensive services to Holocaust survivors in North America. By offering a complete network of home care and community-based services, Selfhelp supports seniors to live with dignity and independence and avoid institutionalization.

:MINT was Selfhelp’s brand partner in creating a positive, energetic and informative website while updating their overall brand look in order to reach a broader audience of individuals and organizations looking for exemplary services for seniors.

Brand Development