Aligning Brand with Business
Billboard
Capitol Corridor Cups
Capitol Corridor Bag
Cartoon Train Captain
Capitol Corridor Facebook
Capitol Corridor Cards
Capitol Corridor Stories
Feet and Socks

Capitol Corridor

Every Ride Has a Story

Capitol Corridor is a convenient, high-speed intercity Amtrak train network that serves commuters and recreational riders from the Sacramento Valley to San Jose. It offers a rider-friendly, affordable alternative to driving—an easy, traffic-free, hands-free, and stress-free way to travel throughout the Bay Area, whether for work or leisure.

:MINT has partnered with Capitol Corridor on numerous campaigns, and a recent brand refresh opened the door to a playful new way of speaking to its commuters. Through animated characters, cartoons, and charming voiceovers, we tell riders unique stories of train travel and what it means to them.

Brand Development
Identity
Collateral
Website
Media Planning
Advertising
Social Media
Photography/Video
Brandscapes