Aligning Brand with Business
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon
MINT_LuckyDragon

Lucky Dragon

We Speak Chinese

Lucky Dragon is more than a Las Vegas casino—it’s a destination where hotel, resort, dining, and entertainment come together to celebrate an authentic Chinese lifestyle experience. Conceived as a vibrant community hub, it embodies the promise of good fortune, guided by the principle: “We Speak Chinese.”

:MINT was invited to “awaken the fire from within,” crafting a unified brand identity that seamlessly connected the casino, restaurants, hotel, and spa—one designed to resonate across international, national, regional, and local audiences.

Brand Development
Naming
Identity
Collateral
Website
Media Planning
Advertising
Social Media
Photography/Video
Brandscapes