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We Speak Chinese
Lucky Dragon is more than a Las Vegas casino—it’s a destination where hotel, resort, dining, and entertainment come together to celebrate an authentic Chinese lifestyle experience. Conceived as a vibrant community hub, it embodies the promise of good fortune, guided by the principle: “We Speak Chinese.”
:MINT was invited to “awaken the fire from within,” crafting a unified brand identity that seamlessly connected the casino, restaurants, hotel, and spa—one designed to resonate across international, national, regional, and local audiences.