The Yerba Buena Community Benefit District works to enhance the quality of life for residents and visitors in the Yerba Buena neighborhood and across San Francisco. Its mission is carried out through efforts to foster a safer, more secure community, improve environmental beauty and sustainability, and strengthen the neighborhood’s economic vitality.

:MINT partnered with the organization to design an artistic, colorful campaign positioning Yerba Buena as a destination for tourism, conventions, events, and business. Visitors from around the world are welcomed by custom illustrations of lively characters that embody the neighborhood’s creative spirit and energy.