Yerba Buena Lane connects two major streets in downtown San Francisco, offering a vibrant cross-section of the city’s energy. Whether you're seeking food, fun, fitness, or fashion, the lane delivers a dynamic taste of the downtown experience.

MINT helped draw attention to this often-overlooked passageway. Using colorful graphics, the message "Find Your Bite", and QR codes linking to a streamlined website directory, we engaged the senses and guided foot traffic through the lane—leading visitors to fresh experiences and hidden gems.