Aligning Brand with Business
Woman Hoola Hoop
Computer with hotel images
Hotel Pool
Numbers and data on web page
Branding Guide
Computer on desk
Dishes of food
Brand Guidelines

Sightline Hospitality

See What We See

The well-established independent hotel management company Kokua Hospitality was joining forces with the marketing-savvy, experiential travel visionary Filament Hospitality. Together this new brand brings together people, places, and possibilities to redefine hotel management. Whether big box branded, soft branded, or independent hotels, they believe in soulful stays—the kind that stay with you long after you’re gone.

:MINT was tasked with creating a new brand and name to bring forth this new partnership. The name Sightline was chosen as the way forward as it described the high touch experiences being offered and the sensory environment best stated in the new tagline "See What We See."

Brand Development