Aligning Brand with Business
festival logo
native dancer
hands holding brochure
outdoor movie
mobile phone social media
asian performers
posters on wall with woman walking
graphics on a stage

Yerba Buena Gardens Festival

Free. Outdoors. Fresh.

Yerba Buena Gardens Festival is an independent nonprofit presenting six months of admission-free, outdoor performances that celebrate the rich cultures and creativity of the Bay Area. All programs are family-friendly and ADA accessible, making world-class art open to everyone.

:MINT partnered with the Festival to create a bold, vibrant brand identity and flexible program system that captured the energy of their summer season. The new look highlighted the diversity of artists, kept audiences engaged, and sustained excitement for upcoming performances all season long.

Brand Development
Identity
Collateral
Social Media
Brandscapes