Prudential has been helping individual and institutional customers grow and protect their wealth for over 135 years. With over 50,000 employees operating in 38 countries worldwide and over $1 trillion in assets under management, Prudential is ever striving to serve and preserve assets for more communities and in more innovative ways than ever before. 

:MINT created a campaign to highlight Prudential commitment to address the needs of under-served but financially savvy and diverse financial markets by highlighting the evolving face, dynamics, confidence, and goals of niche market communities – truly aligning service and community.