With deep family roots in the Maryland agriculture community, The Kelly Group understands the ebbs and flows life can bring. They founded their advisory firm in 1997 as an uncle-and-nephew team to build a better community by helping people “get a leg up.” 

:MINT rebranded The Kelly Group to communicate its concern for both the wealth and well-being of its clients. Using down-to-earth language and imagery, the website and corresponding collateral position the firm in the same light as Norman Rockwell’s small-town doctor, taking care of their neighbors and beyond through every chapter of their lives.