Aligning Brand with Business
Logo on grey background
Potato sack race
Business Cards
Desktop computer screen
Magazine ad
mobile phones
Desktop Computer with screens

The Kelly Group

Stewards of Wealth and Well-Being

With deep family roots in the Maryland agriculture community, The Kelly Group understands the ebbs and flows life can bring. They founded their advisory firm in 1997 as an uncle-and-nephew team to build a better community by helping people “get a leg up.” 

:MINT rebranded The Kelly Group to communicate its concern for both the wealth and well-being of its clients. Using down-to-earth language and imagery, the website and corresponding collateral position the firm in the same light as Norman Rockwell’s small-town doctor, taking care of their neighbors and beyond through every chapter of their lives.

Brand Development