Aligning Brand with Business
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colorful book spread

Alebrijes & Nahuales

Colossal Creatures in Bloom

Fantastic Animals from Mexico: Alebrijes and Nahuales is a nationwide touring exhibition bringing the vibrant tradition of Mexican folk art into public spaces across the United States.

For its U.S. debut in San Francisco, :MINT served as the creative agency, conceiving the exhibition brand and title "Colossal Creatures in Bloom." Set within Yerba Buena Gardens, these monumental artworks were placed among living gardens and trees, transforming the park into an immersive cultural experience. Through posters, postcards, digital campaigns, and community outreach designed by :MINT, awareness spread across the region, drawing thousands of visitors to engage with the masterworks. The show’s impact was later commemorated in a coffee table book, preserving its legacy.

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