Aligning Brand with Business
MINT_Homewood
MINT_Homewood
MINT_Homewood
MINT_Homewood

Homewood Mountain Resort

From Peak to Shore

Homewood Mountain Resort is Lake Tahoe’s most spectacular and charming all-season destination—and the region’s only ski park where visitors can glide from mountain peak to shoreline with uninterrupted views of the lake.

:MINT developed a brand that celebrated Homewood’s unique peak-to-shore vistas, nostalgic ambiance, and warm, personalized service. A jewel of a mountain, it offers the charm of yesteryear alongside the promise of modern luxury.

Brand Development
Naming
Identity
Collateral
Media Planning
Advertising
Social Media
Brandscapes