The historic square has lived many lives—from chocolate factory to tourist destination—and it remains a landmark symbol of San Francisco. Yet the property had not evolved in decades. With half of the structure transformed into a Fairmont property, Ghirardelli Square needed to look forward and offer a modern lifestyle experience for a new audience.

:MINT created a brand for Ghirardelli Square that reflected its elegant new surroundings—a place where visitors could savor the day and experience a true piece of San Francisco, reimagined for today.