Aligning Brand with Business
MINT_Laufer
MINT_Laufer
MINT_Laufer
MINT_Laufer

Laufer

On. Off. Safe.

Laufer is the engineer of a patent-protected lighting solution for Mega Wind Turbines which satisfies the needs of aviators, wind farm owners, and surrounding communities concerned with light pollution at night.

:MINT positioned the Laufer brand to demonstrate the simplicity and efficiency of its innovative product. The messaging needed to maintain a balance between technical information for industry professionals, as well as discuss the impact on natural beauty and air safety, issues important to the local community.

+ Brand Development
+ Naming
+ Identity
+ Collateral
+ Website
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