This breakaway broker wanted to differentiate its firm from the standard family office/wealth management firm, remixing and supercharging the RIA directive and descriptive. They wanted to translate their mission, vision, clients and goals into a uniquely relevant brand, creating a “clever” and an “exclusive” brand with a “progressive edge.” They also wanted to increase their center of influence, specifically to LA, defining a bicoastal brand.

 

:MINT developed a name, brand identity, design, and voice that is in sync and in step with their personality and their specialized clientele.