Turnstyle Market spans a full city block, featuring thirty-nine unique eateries, shops, and pop-ups, all directly connected to Manhattan’s 59th Street–Columbus Circle Station.

:MINT was tasked with capturing the market’s brand spirit, evolving its overall look, and developing a signage system to guide customers through the labyrinth of subway entries, walkways, and stairways. Using bold, simple graphic visuals, we directed visitors toward shops, food kiosks, and pop-up retailers—encouraging them to sample along the way to their final destination.