Aligning Brand with Business
MINT_LuckyDragon
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MINT_LuckyDragon

Lucky Dragon

We Speak Chinese

Lucky Dragon is a Las Vegas casino, hotel, and restaurant destination focused on delivering an authentic Chinese Lifestyle experience. A community gathering hot spot where the promise of good fortune is “We Speak Chinese.”

:MINT was brought on to "awaken the fire from within" and create a brand for the casino, restaurants, hotel and spa that spoke to an international, national, regional and local audience.

Brand Development
Naming
Identity
Collateral
Website
Media Planning
Advertising
Social Media
Photography/Video
Brandscapes