Illuminate PRP™ is an FDA-cleared Class II medical device engineered for the precise and efficient preparation of autologous platelet-rich plasma (PRP) from a minimal sample of peripheral blood at the point of care. Utilizing advanced single-spin tube technology, Illuminate PRP ensures rapid and reliable PRP preparation, offering clinicians a safe, predictable, and highly effective solution for regenerative treatments.

:MINT was tasked with developing a brand identity that would distinguish Illuminate PRP from the saturated market of beauty enhancement products. To achieve this, MINT employed a strategic visual narrative that merged the worlds of aesthetics and high fashion. Through striking, dramatic photography and a sleek, modern design language, Illuminate PRP was imagined as a premium, cutting-edge solution in the realm of rejuvenation. The branding concept—"Shining a Spotlight on Rejuvenation"—positioned the product as more than just a medical device; it became a symbol of transformation, renewal, and elegance.