Aligning Brand with Business

Extreme Networks

Beyond Convention

Extreme Networks is the industry innovator of ethernet/IP network infrastructure solutions, and is in the business of delivering innovative switch technology. Extreme Networks provides forward thinking IT professionals with best-of-breed forward thinking connectivity solutions.

:MINT strategically redefined the Extreme Networks brand, and globally launched the creative brand – internally and externally – as both an innovative call-to-arms, as well as a true market differentiator. In a crowded networking space of speeds and feeds, the Extreme Networks brand was able to gain both mind share and market share base upon the innovative legacy of the company and the innovative promise of the brand.

Brand Development
Media Planning