Aligning Brand with Business
Walnut Creek Logo
Business Cards on colorful background
hand holding magazine ad
Brand Guidelines
hand holding mobile phone
beautiful people gathering at party
brochure on table
website screens
Digital Ads

Visit Walnut Creek

Go Calipolitan!

The city of Walnut Creek looks to brighten your world, connecting you to the best California experiences under the sun. Just outside San Francisco, the WC offers quick and easy access to the excitement of a vibrant city and the charm of hometown California, all in one central location.

:MINT worked with a diverse constituency of representatives from area hotels, the Walnut Creek Chamber of Commerce, the city council and the Walnut Creek Convention and Visitors Bureau to conceive an authentic story and tagline – “Go Calipolitan” – that speaks to the city’s mix of laid-back California lifestyle and metropolitan flair. 

Brand Messaging
Identity
Collateral
Website
Media Planning
Social Media