Aligning Brand with Business
shopping bag
MINT_GhirardelliSquare
MINT_GhirardelliSquare
MINT_GhirardelliSquare
MINT_GhirardelliSquare
MINT_GhirardelliSquare

Ghirardelli Square

Savor Your Day

The historic square has had many lives: from chocolate factory to tourist attraction, and still remains a landmark symbol. However, the iconic property had not evolved in decades, and with half of the structure being transformed into a Fairmont property, Ghirardelli Square needed to look forward and offer a modern lifestyle experience serving a new audience.

:MINT created a brand for Ghirardelli Square that mirrored its new and elegant surroundings. A place where visitors could savor the day and experience a piece of San Francisco, today. 

Brand Messaging
Naming
Identity
Collateral
Website
Media Planning
Social Media
Video
Brandscapes