Aligning Brand with Business
white logo on blue background
steak
truck driving down highway
fish packing
website on screen
truck with french logo
Packaging for Food Delivery
Food Packaging
Logo button and T-shirt

Intercity Packers

At the Centre of Your Plate

For 50 years, Intercity has been committed to serving as the leading supplier of high-quality, customized protein across Canada. As both cutter and consultant, they partner with their customers to understand and deliver on their premium meat and seafood goals.

:MINT was tasked with devising a new brand identity after a name change, as well as help with their 50th Anniversary campaign. Through MINT's brand process we projected Intercity's commitment to be a cut above for restaurants, hotels, healthcare facilities, retailers, distributors, employees and partners.

Brand Messaging
Identity
Collateral
Video
Brandscapes