![Turnstyle Underground Market woman subway](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle8.jpg?itok=wDlUI6N8)
![Turnstyle Underground Market signage new york subway](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle.jpg?itok=WlnQK_2Y)
![Turnstyle Underground Market colorful graphics](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle6.jpg?itok=AoKSRbSj)
![Turnstyle Underground Market man eating pizza](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle2_1.jpg?itok=QWLGIpJN)
![Turnstyle Underground Market signage subway down stairs](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle3.jpg?itok=81Wi4xas)
![Turnstyle Underground Market people enjoying food](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle7.jpg?itok=5XBvXLWW)
![Turnstyle Underground Market sports bar signage](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle5.jpg?itok=fo_jr4Kh)
![Turnstyle Underground Market subway signage circles](https://creativemint.com/sites/default/files/styles/work/public/work_images/MINT_website_Turnstyle4.jpg?itok=-jqSZmzO)
Turnstyle
Eat. Drink. Shop. This Way.
Turnstyle market is a full city block featuring 39 unique eateries, shops and pop-ups all directly connected to Manhattan's 59th St-Columbus Circle Station.
:MINT was tasked with building out their brand spirit, evolving their overall look and solving their signage system for guiding customers to the market through a labyrinth of subway entries, walkways and stairways. Through large, simple, graphic visuals we moved people to sample shops, food, kiosks and pop-up retailers on their way to their final destination.