Aligning Brand with Business
woman subway
signage new york subway
colorful graphics
man eating pizza
signage subway down stairs
people enjoying food
sports bar signage
subway signage circles


Eat. Drink. Shop. This Way.

Turnstyle market is a full city block featuring 39 unique eateries, shops and pop-ups all directly connected to Manhattan's 59th St-Columbus Circle Station.

:MINT was tasked with building out their brand spirit, evolving their overall look and solving their signage system for guiding customers to the market through a labyrinth of subway entries, walkways and stairways. Through large, simple, graphic visuals we moved people to sample shops, food, kiosks and pop-up retailers on their way to their final destination.

Brand Development
Media Planning