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YBCBD
Yerba Buena Community Benefit District advances the quality of life for residents and visitors in the Yerba Buena Neighborhood and San Francisco on an ongoing basis by fostering a safer and more secure community, enhancing environmental quality and beauty, and reinforcing the viability of its economic base.
:MINT worked with the organization to create an artistic and colorful campaign to sell Yerba Buena as a destination for tourism, conventions, events and business. Visitors from around the globe are greeted with custom illustrations of fun characters representing the energy of the community.