Yerba Buena Community Benefit District advances the quality of life for residents and visitors in the Yerba Buena Neighborhood and San Francisco on an ongoing basis by fostering a safer and more secure community, enhancing environmental quality and beauty, and reinforcing the viability of our economic base.

:MINT worked with the organization to create a vibrant campaign to get people to take notice and think of Yerba Buena as a destination for tourism, convention, events and business. It was important to convey the creative side of San Francisco as the area is also considered the museum district and a creative welcoming people from around the globe.