Aligning Brand with Business

PlumpJack Group

Celebrate the Elements

The PlumpJack Group is a passionate, collective experience of the senses. Grounded in the communities it serves – San Francisco, Napa Valley, and Lake Tahoe – PlumpJack celebrates the essence of social, sophisticated living with its restaurants and bars, hotels and resorts, wineries and wines, retail shops, and real estate developments.

:MINT embraced PlumpJack's diverse collection of businesses and expressed them through a common experience, a celebration of the elements: air, earth, fire and water. Along with its local sense of celebrity, a new tagline was born – Between the Earth and the Stars – a place that nutures your soul and makes you feel like a star.

Brand Development
Media Planning